This 40' Refrigerated Double Sheathed Wood Reefer with Vertical Brake Wheel is painted brown with reefer yellow sides.  The large "Morrell's Pride" billboard advertisement as well as the side lettering is painted black while the end lettering is painted white.  This reefer, like others, was designed to carry perishable goods such as meat, beer, and dairy products that required a cool temperature.  The billboard reefers were seen by thousands as they moved their cargo; a great form of advertising.  Begun in the late 1800's, the practice continued until the 1930's when the ICC restricted lettering and car decoration in response to public complaints.